Stork in the City

Baby and newborn gifts with international shipping

Stork in the City is a UK-based online store dedicated to selling gifts for babies and early childhood celebrations. Its catalogue is organised around categories such as baby gift sets, Moses baskets, personalised gifts and items from specific soft toy and children's clothing brands. The store operates with prices in pounds sterling and allows you to select country or region and currency from a wide list of international destinations.

Gift sets and baskets

The range includes baby gift sets and Moses baskets, with separate sections for boys, girls and gender-neutral options. There are also Easter baskets and bags, as well as high-end gift sets under the name Deluxe Baby Gift Sets. The catalogue shows prices for sets by size or age range, with values such as 27.50 for the 6-12 range and 29.95 for the 9-12, 12-18 and 18-24 ranges.

Product personalisation

A prominent part of the business is personalisation. The store offers personalised gifts, personalised jumpers, personalised bunnies and personalised soothers and comforters. It also sells personalised baby clothing. These options are grouped in a specific personalised gifts section on the site.

Brands and specialised products

Stork in the City presents itself as an Approved Jellycat Stockist and a Blade & Rose stockist. The Jellycat section includes soft toys and books, soothers, Amuseables, items from the Valentine's collection, decorations and Christmas trees, as well as rare and retired pieces. The catalogue also includes references from Bunnies by the Bay.

Gifts by occasion and season

The site organises part of its range by celebration: baby shower gifts, christening gifts, Easter gifts, Easter baskets, personalised Christmas gifts, first Christmas gifts, Christmas stockings, first Christmas dolls, children's books with matching soft toys, Christmas outfits and pyjamas, and occasion dresses. It also has gift cards and a Valentine's section.

Audience and reach

The target audience is families and buyers of baby gifts, with specific categories for boys, girls and gender-neutral options. The store manages orders with shipping calculated at checkout and offers the option to add a note for the seller, as well as operating with taxes included in the displayed prices.