Nuby UK

Nuby UK: baby and toddler products and accessories

Nuby UK is a brand of baby and toddler products and accessories that spans from newborn to preschool. The company presents itself as a firm with over 40 years of research and development, and its catalogue is organised around the real needs of families: feeding, weaning, hydration, play, bath, sleep and mobility.

Feeding and weaning

The feeding area includes breastfeeding, with breast pumps and accessories, and bottle feeding, with products such as the Rapid collection, baby bottles, bottle prep, sterilisers and teats. Highlights include the RapidBottle, a silicone-coated glass baby bottle, and the RapidCool, a portable formula milk prep machine. The RapidTeam range, presented as an award-winning feeding system, is complemented by the RapidSterilise+, a UV steriliser. In weaning, the brand offers tableware, cutlery, bibs and containers for storing and preparing food.

Hydration and cups

The drinking section includes transition cups, sippy cups and 360 cups, kids' water bottles, and replacement spouts and straws. They are organised by age: from 4 months, 6 months and 18 months.

Toys and development

The toy catalogue covers outdoor play, playmats, gyms and tummy time, pram toys, educational and sensory toys, bath toys, teethers and wooden toys. They can be filtered by age: newborn, 6 months, 1 year and 2 years. The company states that these products are designed to promote fine motor skills and imaginative play. It also offers themed collections such as Animal Adventures, Penguin & Pals, Ocean Friends, Biscuit Bear Bedtime and Things with Wings.

Bath, nursery and sleep

Bathtime includes bath tubs and seats, potty training, health care and bath toys. The nursery section covers travel, baby seats, sleep aids and baby changing. Specific products include a sleep machine with light and sound, and sleep items such as night lights and cot mobiles.

Gifts and collections

The brand organises gifts by occasion and by age: for new parents, first birthday, stocking fillers, newborns, 6 months, 1 year and 2 years. It also sells packs and bundles, such as the Animal Adventures Nursery Bundle, the Cool and Sterilise Travel Set, the Ball Pit Play Set, the Kids Ball Pit with 200 balls, and the Nuby Baby Mystery Box. The online store shows discounts and promotions, such as 50% off the Mystery Box, free delivery on orders over £30 and discounts on bundles.

Editorial content and support

The site includes a blog, The Nappy Hour Diaries, with guides on using the RapidCool, the launch of the RapidBottle, how to dress a baby for sleep, reflux symptoms, introducing spices, storing and defrosting breast milk, starting weaning, toddler hydration, motor development and sensory toys. The help and support section offers FAQs, customer service and order tracking.

Commitment and values

The company states that safety, quality and ease of use are priorities in all its products, from BPA-free bottles and teethers to sleep aids and nursery accessories. It also collaborates with Cash For Kids on its Holiday Hunger Appeal campaign.