Mabel & Fox

Mabel & Fox, British shop for baby and early childhood products

Mabel & Fox is a brand and online shop specialising in products for babies, toddlers and their families. Its catalogue combines its own products with a selection of external brands, and is organised by stages, uses and themes to make it easier to buy practical essentials and gifts.

The company presents itself as an award-winning brand and its shop shows an "excellent" rating on Trustpilot, according to the site's own information.

Changing mats and changing equipment

Nappy changing is one of the shop's main areas. The range includes standard changing mats, wedge changing mats, travel changing mats, changing baskets and basket liners, changing bags, changing mat covers and wash bags. Nappy caddies and storage items associated with this routine are also sold.

Feeding, bathing and daily care

In feeding and weaning there are bibs, bottles and cups, cutlery and feeders, high chairs and accessories, lunch and snack boxes, plates, bowls and dinner sets, muslins and mouth cloths, as well as nursing items and party supplies.

The bath and care section brings together baths, toys and accessories, potty training products, bath towels and wash cloths, dressing gowns, dummies, clips and cases, grooming items, teethers and baby toiletries.

Clothing, sleep and rest

The shop includes clothing and accessories such as hair accessories, dress up and play makeup, personalised clothing, body and sleep suits, pramsuits, tops and jackets, bottoms, swimwear and body and sleep sets.

For rest, there are blankets and swaddles, baby pods and nests, Moses baskets, books, comforters, cot sheets and bedding, sleep aids, sleeping bags and audio toys.

Play, reading and activities

The play catalogue covers baby toys, activity toys, play mats and baby gyms, pram toys and rattles, soft toys, dolls and accessories, games and puzzles, play kitchens and role play, sorting and stacking toys, wooden and activity toys, playroom toys, creative and learning materials, arts and crafts, books, play makeup and sensory toys.

The books section is divided into activity and sticker books, baby and toddler books, younger readers (ages 3-6) and older readers (ages 6-9), audio books and players, and milestone and memory books.

For outdoor play, scooters and ride ons, nature and gardening items, beach and water toys, and pools and accessories are sold.

Nursery, decor and textiles

The nursery section groups textiles such as blankets and swaddles, cot bumpers, cot sheets and bedding, muslin cloths and sleeping bags; decor such as wall art and wall decor, cot mobiles and bed canopies; and essentials such as changing mats, nappy caddies, storage, sleep aids and Moses baskets.

The shop also allows shopping by theme or print: on the farm, natural neutrals, under the sea, cute fruits, jungle safari, country and woodland, nature and greenery, springtime florals and dinosaur roar.

Personalisation, gifts and travel

Mabel & Fox offers a line of personalised products that includes keepsake gifts, blankets, nursery decor, clothing and accessories. Personalisation is organised by type, by age —newborn (0-12 months) and toddler (1-3 years)— and by theme, with options such as safari, starry night, botanical, bow, cute wildflower and Christmas. Velvet bows and embroidery are also offered.

In gifting, the site groups gift cards, keepsakes and milestones, journals and planners, party supplies, personalised gifts and parents to be options, as well as a Christmas selection. Gifts can be filtered by age —0-12 months, 1-3 years and 3+ years— and by price, with ranges under £10, £25 and £50, plus big gifts and bundles.

For travel, there are changing bags, kids bags, wash bags, travel changing mats, baby wraps and carriers, pram liners and footmuffs, pramsuits, snacking on the go and toys that travel.

Brands and own catalogue

Alongside its own brand, the shop stocks brands such as Little Dutch, Konges Sløjd, Mushie, Meyco, Maileg, Liewood, Jollein, Jabadabado, Frigg, Avery Row and Miffy, among others. Mabel & Fox's own catalogue includes changing mats, nursery essentials, parent essentials, silicone tableware, clothing and accessories, personalised products and Christmas items.

The site shows weekly new arrivals with examples such as knitted cot sheets, silicone sensory toys, kaleidoscopes, long-sleeve bibs, reusable stickers, organic cotton muslins, Dinkum dolls, magnetic build sets, bags and jewellery sets, as well as Speedy Monkey items such as pull back cars, yoyos, spinning tops and puppets.

The shop also indicates free shipping on orders over £75 and a 10% discount on the first order when subscribing to the newsletter.