JustBørn

JustBørn, baby care and nursery products with UK delivery

JustBørn is an online store with a British domain (justborn.co.uk) that sells baby care products, nursery items and toys. Its catalogue is organised into categories such as baby gifts, pacifiers and accessories, feeding and weaning, clothing and accessories, bath and care, and toys. The company presents itself as a supplier of modern, quality products, with personalisation available on certain items.

Gifts for babies and toddlers

The gifts section is divided by age: 0-6 months, 6-12 months and children aged 12 months and over. Highlights include gift sets combining a soft toy and a matching bib, available in various shades (pistachio, vanilla, cream and blush). The catalogue also includes a joint gift set with pacifiers and clips, presented as the baby's first pacifier collection.

Pacifiers and accessories

The pacifier range covers several brands, including BIBS, FRIGG and MAM. The BIBS offering includes the Colour, De Lux, Infinity, Boheme, Supreme lines and a collaboration with Liberty, as well as trial packs and bundles. FRIGG models listed include Rope, Daisy, Lucky, Butterfly, Fairytale, Moon Phase and Little Vikings. The store allows filtering by material (natural rubber or silicone) and by nipple shape (round, anatomical or symmetrical). It is complemented by accessories such as pacifier clips and holders.

Feeding, weaning and care

The feeding and weaning section offers tableware sets, baby-led weaning sets, reusable straws, sippy cups and silicone bibs, including long-sleeved styles. The bath and care section brings together towels and bathrobes, ponchos, hair and skin care products, and bath toys. The catalogue features baby spa sets combining a bathrobe, a brush set and care products.

Clothing, rest and toys

The clothing range includes baby garments, dresses, outfits, accessories such as sunglasses, bibs, hats and headbands, as well as beach items (swimsuits and towels). In the rest section, pyjamas and bodysuits with ruffles in various shades, blankets and comfort items are listed, along with day and night sets made from soft bamboo. The toys section comprises bath toys, wooden toys, teethers and rattles, and soft toys, including a soft bunny with personalisable clothing.

Personalisation and service

Personalisation is one of the features the store highlights in its catalogue, applied to items such as the soft toy with a personalised outfit. The company states that it offers free UK delivery on orders over £60 and displays a cumulative total of more than 13,000 five-star reviews. The site has an order tracking tool and a pacifier FAQ section covering topics such as choosing the size, nipple shape, cleaning, replacement and product lifespan.