BABYGO

BABYGO: products for pregnancy, postpartum and baby

BABYGO is a British brand that designs and sells products for maternity and a baby's early years. Its catalogue is organised into three main areas — pregnancy, postpartum and baby — and is sold mainly through its online store. The company presents itself as a brand created by mums for mums and states that its products have been used by more than one million mums.

Pregnancy catalogue

The pregnancy section brings together items designed for the gestation period. These include birthing balls, support belts and bands, maternity leggings, maternity underwear, pregnancy pillows, compression socks and peanut balls. The site also includes a hospital bag packing guide.

Postpartum and nursing products

For the stage after birth, the catalogue includes C-section recovery items, postpartum underwear, breast pumps, postpartum leggings, nursing pillows, nursing bras, recovery belts and C-section knickers. The company also sells nursing sleep bras.

Baby items and child safety

The baby category offers zip sleepsuits, sleeping bags, baby carrier vests and body suits, baby leggings, kids' pyjamas and bundles and multipacks. Child safety is covered with magnetic cupboard locks and stair gates, as well as baby carriers such as the AirMesh model.

Featured selection and catalogue prices

The catalogue shows a selection of best sellers with prices that, in the pound version of the site, include the birthing ball from £29, postpartum leggings from £29, the maternity bra from £22, the Moon pregnancy pillow at £39, magnetic child safety locks at £22, the pregnancy support belt at £30, compression socks at £15 and the AirMesh baby carrier at £68, with a reduced price of £49. The store indicated free UK delivery over £75 and, in another section, over £40.

Editorial content and pregnancy tracking

The company runs a blog with articles on practical topics, such as how magnetic cupboard locks work and how to fit them, choosing between pressure-fit or screw-fit stair gates, and using a birthing ball to induce labour. It also offers a personalised weekly email service based on the due date, called Follow Your Bump, which includes a guide with 100 pregnancy tips, a hospital bag checklist and 10% off in the store.

Customer service and purchase conditions

The customer service team is available Monday to Saturday, 9:00 to 17:00. The store offers returns with a 30-day window and accepts payments with American Express, Apple Pay, Google Pay, Klarna, Maestro, Mastercard, PayPal, Shop Pay and Visa.