Serious Readers

Serious Readers, high-definition reading lights manufactured in the UK

Serious Readers is a British firm specialising in high-performance reading lights, marketed under the name High Definition Lights. Its catalogue is organised by installation type —floor, table and wall lights— and by ranges, including HD Original, HD Pro and HD Essential, as well as the portable HD Mini and HD Roam. The company presents these products as high-performance task lighting tools, with catalogue prices from £99.99 for table lights and from £299.99 for floor lights.

Ranges and models in the catalogue

The offering is structured into several product families. The HD Original range is described as new for 2026, hand-built in Great Britain. The HD Pro is presented, in the company's own words, as the best light it has ever made. The HD Essential completes the main offering, while the portable HD Mini and HD Roam extend the catalogue to transportable formats. The website allows comparison of the different ranges and also the four most prominent reading models: HD Original Floor Light, HD Original Table Light, HD Essential Floor Light and HD Essential Table Light.

Applications and target audiences

In addition to general reading, the catalogue groups lights according to specific uses and visual needs: books, magazines, newspapers, needlework, crafts, music, jigsaw puzzles and artwork. The company also mentions specific applications for people with age-related macular degeneration (AMD), cataracts and glaucoma. This segmentation by visual need is one of the distinctive features of its commercial proposition.

Warranty, trial and professional endorsement

Serious Readers offers a five-year warranty for the HD Pro, HD Original and HD Essential ranges. The company states that the HD Pro can be tried risk-free for 90 days and that the rest of its offering comes with a 30-day risk-free trial. According to its own presentation, more than 500 opticians recommend its HD reading lights and the company maintains a 4.9 out of 5 rating on Feefo, with platinum status. The website also publishes a research section with peer-reviewed studies on how ordinary indoor light affects visual comfort, reading clarity, sleep and the body clock.

Manufacturing, headquarters and technical support

Production takes place in a factory in Aylesbury, in the county of Buckinghamshire. The company specifies that this is a working factory and not a retail showroom: it does not offer product demonstrations on site and recommends evaluating the light in your own home. The factory address is used solely for deliveries and service collections by prior arrangement. The technical support and advice team, based in Aylesbury, handles enquiries and arranges services by phone. The stated factory hours are Monday to Friday, 7:00 to 17:30.

Financing and corporate structure

Serious Readers is a trading name of Serious Brands Ltd, with registered office in Thame, Oxfordshire. Serious Brands Ltd is authorised and regulated by the Financial Conduct Authority (FCA) as a credit intermediary, not as a lender, and offers finance products through a limited number of providers, including Klarna Financial Services UK Limited. Credit is subject to status and income, and applicants must be 18 or over and UK residents. The company warns that it may receive a commission from these providers.

Location and contact

15 Faraday Road, Aylesbury, Bucks, HP19 8RY, Great Britain · Email: hotline@seriousreaders.com