The Auction Group

The Auction Group: online property auctions in the UK

The Auction Group is a national property auction house in the UK. Founded by industry professionals with decades of experience in estate agency, commercial property and residential sales, it combines traditional auction principles with a digital operation. The company presents itself as independent, regulated and NAVA Propertymark qualified, and states that it publishes its results and follows industry best practices.

A traditional auction model without a physical room

The firm distinguishes itself from "Modern Method of Auction" reservation models in that its auctions are entirely online but retain the binding nature of a traditional auction: when bidding closes, the outcome is firm and secure, with no possibility of subsequent withdrawal by the buyer. The company maintains that this approach offers certainty and speed, with clear timescales and completions typically within 28 days.

Seven-stage sales process

The site describes a structured process spanning from pricing strategy to completion:

• Pricing strategy: agreement of a reserve price and a starting bid that generate interest without compromising value.
• Preparation: upfront coordination of legal packs, compliance, photography and Energy Performance Certificates (EPCs).
• Pre-auction marketing: launch of the property across portals, digital channels and buyer network.
• Auction live: online bidding opens to pre-approved buyers only.
• Bidding: transparent, competitive bidding takes place in real time.
• Sold: the highest bid above reserve wins; exchange is legally binding.
• Completion: completion typically follows within 28 days, managed end to end by the team.

Seller and buyer profile

The company works with homeowners, landlords, investors, commercial property owners and professional clients across the UK. These include solicitors handling probate, asset managers managing portfolios, developers dealing with part-exchange and corporate vendors requiring fixed timelines and transparency. The site notes that auction is no longer limited to properties without viable mortgages or with failed surveys, but has become an effective route for a wide range of properties, from family homes to high-value investments.

Marketing and buyer reach

The firm describes its marketing approach as a launch rather than a simple listing: each property receives a tailored campaign with professional photography, video, targeted digital campaigns and direct promotion to its list of active investors. According to its presentation, this exposure generates more qualified buyers, greater competition and results that often meet or exceed open market expectations.

Independent advice and transparency

The Auction Group states that it will not recommend auction if it is not right for a property or situation, and that its advice is impartial and based on experience. The company presents itself as an independent team with experience in estate agency and the wider property market, and states that it publishes its results and offers honest information.

Contact and access to auctions

Interested parties can request a free valuation and a straight answer on whether auction is the right route. Buyers can browse the current lots and register to bid. The company operates through its website and offers telephone and email support.

Phone: 0330 0947 930 · Email: hello@the-auctiongroup.co.uk