Cass Art

Cass Art, British fine art materials chain

Cass Art presents itself on its own website as the UK's leading supplier of art materials and as a distributor of the best international brands in the sector at affordable prices. The company operates an online store and a network of physical locations, and offers free shipping on orders over £50.

Painting catalogue

The painting range is organised into several product families: watercolour, acrylic, oil, gouache, sprays and mediums. Within each family, sets and kits, individual paints, specific mediums, surfaces and application accessories are sold.

• Watercolour: paint, sets, mediums and paper.
• Acrylic: paint, sets, acrylic gouache, markers and acrylic pens, inks and mediums.
• Oil: paint, sets, oil sticks and water-mixable oil.
• Sprays: acrylic, water-based, sets, mediums and accessories.

Drawing, writing and stationery

The drawing section covers markers, pens and pen sets, coloured pencils, watercolour pencils, graphites, mechanical pencils, pastels, charcoals and inks. The fine writing category includes fountain pens, calligraphy pens, rollerballs, ballpoint pens, mechanical pencils and glass pens, as well as refills, ink cartridges, converters and pencil leads. Stationery offers notebooks, drawing and sketch pads, calligraphy paper, blotting paper and accessories.

Paper, surfaces and studio

The paper and surfaces catalogue comprises drawing, watercolour, acrylic and oil pads and notebooks, pastel paper, graphic and marker paper, recycled and handmade paper, coloured paper, sheets and rolls of drawing, watercolour, printmaking, pastel and graphic paper, as well as wooden panels. The studio section brings together easels, projectors and lighting, framing and studio accessories.

Brands represented

The store carries a wide range of international fine art brands, including Winsor & Newton, Daler Rowney, Arches, Caran d'Ache, Derwent, Faber-Castell, Fabriano, Golden, Liquitex, Mabef, Michael Harding, Montana, Posca, Pro Arte, Schmincke, Sennelier, Copic, Clairefontaine, Da Vinci, Lascaux, PanPastel, Pebeo, Rembrandt, Sakura, Staedtler, Strathmore, Tombow, Unison Colour and Uni-Ball Posca, among others. The Cass Art own brand is organised into lines such as Cass Art Collection, Professional, Watercolour, Acrylic, Professional Canvas, Artists' Oil Paint, Bundles, Painting Mediums, Paper, Painting, Canvas, Painting Paper, Drawing Tools, Drawing & Graphic Paper, Brushes & Tools, Portfolios & Frames, Studio Accessories and Young Artists.

Editorial selection and promotions

The site includes a new arrivals section, a luxury and gift selection, art books, a kids' category, clearance items, online gift vouchers and a newsletter. The homepage displayed promotions such as 40% off the recommended retail price on large Winsor & Newton canvases, 30% off Golden, 50% off Clairefontaine and a brush discount campaign. An additional 10% discount was also advertised through subscription.

Customer service and commercial presence

The company serves customers through its online store and a network of locations in the United Kingdom. The site offers a customer service phone number and free shipping on purchases over £50.