Dreamland

Dreamland, over five decades of electric blankets and textile warmth

Dreamland is a British brand specialising in textiles with integrated heating. Its catalogue is organised around electric blankets, heated duvets, mattress covers, mattress protectors and warming cushions, with the stated aim of offering adjustable warmth at different times of the day and night. The company says it has been warming the nation's homes for over 50 years.

Throws and blankets for the sofa and bed

The throws range includes several product families. The Snuggle Up electric warming throws, 160x120 cm, are available in colours such as grey, black, mustard, navy, pink and teal. The Hygge Days luxury throws, also 160x120 cm, come in faux fur finishes with zebra, Alaskan husky, fallow deer, Arctic fox and dark brown prints. The Nap Time collection includes a 180x135 cm Sherpa blanket in blue/grey, beige, red tartan and beige tartan. The website also mentions a collaboration with Netflix's Stranger Things.

Collections and new arrivals in the catalogue

Among the highlighted offerings is the Café Collection, a line of electric blankets in warm, latte-inspired tones. The brand also presents The Wildside collection, with luxury faux fur and adjustable warmth, and the Hygge Days line, aimed at creating cosy atmospheres. The catalogue shows promotional prices on several items, with discounts applied to the original price.

Heated bedding

In the sleep category, Dreamland sells heated duvets, heated mattress covers, electric underblankets and mattress protectors. The focus is on providing adjustable warmth from the bed to improve night-time rest, with control systems that allow the intensity to be adjusted.

Intelliheat technology

The company develops its own heating technology, called Intelliheat, which it presents as a precise and easy-to-adjust warmth system. This technology is integrated into the different product families and is one of the brand's key communication pillars.

Purchasing and logistics

The online shop offers free next-day store collection via DPD on orders over £30 in mainland UK, as well as next-day delivery. The site includes FAQ sections and a selection of popular and best-selling products.