Kids Pass

Kids Pass, a discount club for families in the UK

Kids Pass is a digital subscription club that brings together offers and discounts for family activities in the UK. The company presents itself as the country's leading family savings club and claims to have more than one million members. Its proposition consists of a single membership that covers the whole household and gives access to negotiated discounts that, it says, are not available to the general public because it is a closed user group.

Offers and discount categories

The Kids Pass catalogue covers a wide variety of leisure, dining and travel categories. Among the most notable are theme parks, with discounts of up to 51%; cinema tickets, up to 48%; outdoor and indoor activities, both up to 50%; zoos and safari parks, up to 52%; and aquariums, up to 44%. It also includes discounts of up to 20% at trampoline parks, up to 30% on family holidays and hotel stays, up to 20% on family dining, up to 25% at bowling alleys and mini-golf, up to 50% at museums and stadium tours, up to 40% on toddler days out and up to 20% on shopping and gift cards.

The company states that most offers can be used seven days a week, although each has its own terms and possible exclusions. It also notes that there is no age limit for membership, as the catalogue includes options for all ages, including adults, although each attraction may apply its own age restrictions.

How the membership works

Kids Pass operates through a subscription that renews automatically unless cancelled, which can be managed at any time on the website. A single membership covers the whole household. The company offers a 30-day trial for £1, and the site showed an access offer for £4.99. Members access the offers through its own app, where they can search for promotions, browse activities, view their tickets and track their accumulated savings. Most tickets are digital; those requiring postal delivery arrive within two to three working days. According to the information published, most tickets give a usage window of between six and twelve months, and each offer states the deadline before purchase.

Attractions and participating brands

Among the featured offers shown on the site were Chester Zoo, with up to 20% off; Flamingo Land, with up to 47%; Blue Planet Aquarium, with kids go free; Oxygen Activeplay, with 20% off; Blackpool Zoo, with up to 20%; Pleasure Beach Resort, with up to 49%; AirHop, with 20% off; Haven, with up to £50 off your next holiday; Vue Cinema, with up to 47%; Cineworld, with up to 53%; ODEON, with up to 43%; and Ninja Warrior, with 20% off. The company also mentions members-only days at some of the country's best-known theme parks and attractions.

History and ratings

Kids Pass says it has been saving British families money since 2014. At the time of the analysis, the site showed a rating of 4 out of 5 based on 11,482 reviews. The company states that its users save an average of £400 a year, and in another section of the site it notes that more than half a million members save between £500 and £1,000 a year.

Contact and headquarters

Customer service is provided by email, with an estimated response time of 24 hours, and by phone, with lines open Monday to Friday from 9:00 to 17:00. Calls are recorded for training and monitoring purposes. The postal address is Digital Rewards Group, at Charter House, Woodlands Road, Altrincham, WA14 1HF, and the office is open by appointment only.

Location and contact

Digital Rewards Group Charter House, Woodlands Road Altrincham WA14 1HF · Phone: 0161 244 8225 · Email: enquiries@kidspass.co.uk · Hours: Monday-Friday 9am - 5pm