iamsold

iamsold: residential auctions in the UK

iamsold presents itself as the UK's largest residential auction provider and the number one online property auctioneer. Its activity focuses on buying and selling land and property through the so-called Modern Method of Auction, an alternative to traditional open market sales. The company states it is trusted by over 7,000 estate agency branches across the country.

The Modern Method of Auction

The service is built around an auction process that, according to the company, offers fast and secure transactions. The site indicates that buyers and sellers work to exchange and complete the transaction within 56 days, calculated from the issue of the preliminary contract and for standard freehold properties. The firm describes itself as an alternative to the traditional method of buying and selling land and property in the UK.

Services for sellers

The platform details the auction selling process and offers resources such as guides and support materials through its Sellers Hub. Among the elements it mentions are Auction Packs and the ability to follow auctions via Auction Watch. The catalogue shows properties in the pre-auction marketing phase, with examples including a two-bedroom terraced house on Arden Street, Kent, with a starting bid of £200,000; a one-bedroom apartment on Carisbrooke Road, St. Leonards-on-sea, East Sussex, from £90,000; a three-bedroom terraced house on Stocks Lane, Barnsley, South Yorkshire, from £78,000; a one-bedroom penthouse on Stoke Road, Guildford, Surrey, from £185,000; and a two-bedroom end of terrace house on Warrington Road, Warrington, Cheshire, from £180,000. The company warns that guide prices or starting bids are indicative, do not constitute the final sale price and may change during the marketing period; each has a corresponding reserve price.

Services for buyers

For buyers, iamsold explains the buying process, the Buyer Information Packs, registering and bidding, as well as the applicable fees. It has a Buyers Hub with guides and resources. The company includes testimonials from buyers and sellers that highlight communication, support throughout the process and meeting agreed deadlines.

Profile and recognition

iamsold calls itself the UK's number one residential auctioneer and the leading online property auctioneer. At the time of the analysis, the site showed a rating of 4.5 on Trustpilot and the figure of 12,065 properties sold at auction in 2025. The company operates under the trading names iamsold and The Auction Department, which are trading names of IAM-SOLD Ltd, a company registered in England and Wales with company number 7051399 and VAT number 319160025.

Partner agency network

The company works with a network of over 7,000 estate agency branches across the UK and has a programme for partner agents (Partner Agent). Its scope of operation includes England, Wales, Scotland and Northern Ireland, with specific sections for auctions in Northern Ireland and the Republic of Ireland.

Resources and information

The site publishes news, stories and analysis on the property market and auctions, with articles on the difference between traditional auction and the Modern Method of Auction, the appeal of auction for first-time buyers and industry terminology. It also offers a glossary of terms, information on the bidder code of conduct and a complaints procedure. The company warns that calls made to and from iamsold are recorded for training, monitoring and complaint resolution purposes, and are stored in accordance with the General Data Protection Regulation.