Home Selling Expert

Independent property advice for selling or buying in the UK

Home Selling Expert is a British property advice platform founded by the husband-and-wife team of Matt Cooper and Amber Robinson. The project was born from its creators' personal experience in the UK residential market and presents itself as an independent resource for homeowners and buyers seeking guidance before making decisions about a property transaction.

The site brings together free guides and interactive tools, and according to its founders it has accumulated more than half a million views. The offering is built around two ideas: helping people choose the most suitable route to sell a property and making it easier to find companies to work with.

The founders and their experience in the sector

Matt Cooper, co-founder, describes himself as a property insider with fifteen years of experience. He has bought and sold nearly 150 properties worth over £16 million and has assisted homeowners with thousands of sales. He also acts as a commentator for media outlets such as the Financial Times, ThisIsMoney and BBC Radio.

Amber Robinson, co-founder, is a qualified solicitor with more than ten years of research experience. Her work focuses on translating complex property jargon into accessible language and on maintaining the auction house comparison tool.

Free guides and tools

The content is organised into topic areas that address specific situations in the UK residential market:

• Selling at auction, with resources on how to find the best auction house, the modern method of auction and the benefits of this route.
• Inherited properties, with guides on initial costs, inheritance tax and transferring ownership.
• Subsidence problems, with an explanation of causes, signs, solutions and insurance cover.
• House chain repair, with analysis of the proportion of transactions that fall through and the options available.
• Selling fast, with comparisons of direct home-buying companies and methods to speed up the transaction.

Among the tools, a one-minute quiz stands out, offering personalised recommendations based on the user's profile and their property, and leading to a free report with results and suggestions. There is also a specific quiz to decide whether selling at auction is advisable and another to assess whether a cash buyer is the right option.

Market data handled by the platform

The site includes indicative figures on the UK market: around 20,000 homes are sold at auction each year, representing approximately 2.3% of transactions; more than 30% of home sales do not complete; and the average time to sell is around 25 weeks according to Zoopla. The platform also notes that direct home-buying companies can issue a formal offer within 24 hours and complete the transaction in two or three weeks.

Introduction service with local professionals

In addition to editorial content, Home Selling Expert offers free introductions to local property experts and auction houses that its founders know and trust, with the aim of facilitating a hassle-free sale. These introductions are part of the Accelerated Sale service, whose places are opened on a limited basis.