VisitBritain

VisitBritain: the official guide to travelling around Great Britain

VisitBritain is the official tourism body for Great Britain. Its website serves as a travel guide for those planning to visit England, Scotland, Wales and Northern Ireland, bringing together information on destinations, activities, itineraries and practical aspects of travel planning.

Destinations and territories covered

The guide organises content by nation —England, Scotland, Wales and Northern Ireland— and by type of environment: cities, countryside and coast. The site invites you to explore coastal routes, urban destinations and outdoor options, with specific sections for each of the four nations.

Things to do and featured experiences

The portal groups together a selection of attractions and experiences, and includes sections on the most popular activities at the moment. Featured content includes filming locations for productions such as Harry Potter, Peaky Blinders and Bridgerton, as well as sustainable adventure options in Britain.

The themed offering is organised into categories such as adventure and sport, arts and culture, food and drink, history and heritage, LGBTQIA+, music and festivals, outdoors and nature, relaxation and wellbeing, royalty, shopping and sustainability.

Itineraries and film tourism

VisitBritain publishes selected itineraries for exploring the country "like a local". A significant part of this content is built around film and TV: routes through the East Midlands and the north-east of England, romantic locations and action and adventure settings. The site also offers a digital map of film and TV locations, experiences and related activities.

The "Regional Britain" section suggests five-day itineraries through the north-east of England, the West Midlands, the south-west of England and south Wales, and central Scotland.

Trip planning

The portal brings together practical information to prepare for a visit: how to travel to Britain and get around the country, accommodation options, budgeting tips, accessible travel, visas and entry, healthcare requirements and the latest COVID-19 requirements.

Languages and international reach

The site is available in English, French, German, Spanish, Italian and Arabic, reflecting its focus on international visitors.

Current content and events

VisitBritain maintains sections on annual events and new openings, with articles dedicated to the autumn season, the September, October and November line-up, and the events and openings planned for 2026. Featured content includes the British summer with festivals, sporting events and Pride celebrations, the official opening of the King Charles III England Coast Path and the activities planned in Scotland for the Tour de France 2027.