Selective Asia

Selective Asia: tailor-made journeys across Asia with B Corp certification

Selective Asia is a UK-based tour operator that presents itself as a specialist in tailor-made travel across Asia. The company describes itself as a certified B Corp, which implies a commitment to sustainable and responsible practices. Its focus is exclusively on Asian destinations, with many years of experience that have allowed it to build detailed knowledge of the region.

Selective Asia's offering is built around personalised private trips, designed to meet each traveller's expectations. The company says it creates individual itineraries that combine the best-known places with lesser-visited corners, drawing on its own on-the-ground experience. Its motto "Unfollow the herd" reflects that desire to offer different perspectives and deeper connections with local cultures.

Destinations and experiences in Asia

Selective Asia covers a wide range of destinations in Asia, including Bhutan, Borneo, Cambodia, India, Indonesia, Japan, Laos, Malaysia, the Maldives, Nepal, South Korea, Sri Lanka, Thailand, Tibet and Vietnam, as well as multi-country trips. For each destination, the company describes specific highlights: from the living history and spectacular landscapes of Bhutan to the incredible wildlife and rainforest conservation of Borneo, via the ancient temples of Cambodia, the mystic grandeur of India, the diversity of Indonesia, the sublime cuisine of Japan, the river life of Laos, the food scene of Malaysia, the idyllic resorts of the Maldives, the spiritual culture of Nepal, the culinary curiosity of South Korea, the national parks of Sri Lanka, the spicy food and beaches of Thailand, the historic culture of Tibet, and the beaches and vibrant cities of Vietnam.

The company organises themed trips that cater to specific interests: wildlife watching, adventure, family travel, honeymoons, food experiences and luxury travel. It also offers detailed weather guides to help choose the best time to visit each destination, with information on shoulder seasons and routes that make the most of the weather.

Featured itineraries

Selective Asia's catalogue includes a selection of suggested itineraries that serve as a starting point for customisation. These include:

• A Hint of Spice (Indonesia): explore the Spice Islands and West Papua, with an ideal duration of 14 days and a price from £3,090.
• Kingdoms & Coffee Fields (India): journey through Karnataka, with its history, culture, technology and wildlife, and extend to the backwaters of Kerala. Ideal duration: 16 days, from £4,090.
• Beyond the Golden Route (Japan): a route that reinterprets the classic golden itinerary with samurai history, lesser-visited cities and a coastal connection. Ideal duration: 17 days, from £5,990.
• Foothills of Bhutan (Bhutan): moments of peace in monasteries and temples, and landscapes of the Bumthang and Phobjikha valleys. Ideal duration: 11 days, from £3,590.
• Kimchi & Culture (South Korea): a north-to-south journey through the country's past, present and future. Ideal duration: 13 days, from £4,890.
• Laos Less Travelled (Laos): includes the remote Hin Nam No National Park and an overland route from Luang Prabang to the 4,000 Islands. Ideal duration: 15 days, from £2,990.
• Mountains & Monasteries: Nepal & Bhutan (multi-country): combines Nepal and Bhutan, two sister countries at the foot of the Himalayas. Ideal duration: 15 days, from £3,990.
• Sri Lanka Reimagined (Sri Lanka): discover varied landscapes, from plains to rock formations, with encounters with rural communities and wildlife. Ideal duration: 14 days, from £3,290.

These prices are indicative and reflect the catalogue information at the time of review.

Personalised service and local expertise

Selective Asia emphasises personalised service throughout the entire process, from planning to assistance during the trip. Customer testimonials on the website highlight responsiveness, flexibility in adapting itineraries and the expertise of the consultants, who in some cases accompany travellers for years. The company provides a mobile app that makes it easy to manage the trip independently and allows travellers to contact local assistance if needed. In addition, the company highlights its experience in organising private and guided trips, with local guides who enrich the experience.

Commitment to sustainability

Selective Asia presents itself as a certified B Corp, which supports its commitment to sustainable and responsible practices. This certification means the company meets verified standards of social and environmental performance, transparency and accountability. The company emphasises the importance of travelling in a meaningful way that respects communities and the environment.

Contact and opening hours

The company handles phone enquiries Monday to Friday, 9:00am to 5:00pm (UK time). Enquiries can also be made online at any time via its website.

Location and contact

Phone: 01273 670 001