Priority Media Agency

Priority Media Agency: out-of-home, audio and TV advertising for brands seeking visibility

Priority Media Agency (PMA) presents itself as an international advertising agency operating in the UK. Its offering is built around four areas: out-of-home (OOH) advertising, audio, TV and creative. The agency states that it works with high-impact formats and a strategic approach, and offers both full white-label delivery and strategic advisory support.

Advertising services and formats

The agency structures its offering into four main services:

• OOH (Out-of-Home): out-of-home advertising in formats such as billboards, buses, taxis, airport advertising, ambient, cinema, digital programmatic, fitness and health centres, iconic sites, London Underground, motorways and forecourts, radio, rail and tram, retail and leisure, roadside, stadiums and sports venues, and vehicles.
• Sounds (audio): radio and audio advertising, with audio strategies, storytelling and targeting.
• TV: advertising on traditional television, VOD and high-visibility audiovisual formats.
• Creative: strategic brand development, content and marketing campaigns.

The agency states that its speciality is multi-channel advertising, integrating OOH, television, radio and digital.

Client profiles and ways of working

PMA segments its offering according to the type of client:

• Startups: support to make the leap to mainstream awareness through out-of-home advertising.
• First steps in OOH: guidance for brands new to out-of-home advertising, highlighting the increase in mobile engagements that this format can generate.
• Marketing managers: campaign execution with reporting aligned to their metrics.
• SMEs: one-off or ongoing support adapted to their resources.
• Agencies: white-label support and team extension under the client's brand.

Team and experience

The agency highlights the experience of its team. Aaron, Head of Sounds, has more than 20 years of helping brands get heard. Steve, Head of Digital and Design, has more than 20 years of experience in digital advertising. The company states that it has specialists in different areas and a track record that backs up its knowledge of the sector.

Case studies and clients

Among the published case studies are campaigns for Consol Tanning (local bus advertising for brand awareness), White Fox (high-visibility formats for the UK launch of an Australian brand) and The Anfield Wrap (digital out-of-home advertising with more than 250,000 impressions). The agency states that its clients trust it for its proven expertise.

Budgets and investment levels

The website organises proposals into four budget tiers:

• Starter: £2,000-£5,000, for initial or test campaigns.
• Growth: £5,000-£20,000, to scale and extend reach.
• Impact: £20,000-£50,000, with a focus on strategy and ROAS, and includes free campaign photography.
• Dominance: over £50,000, with a full arsenal of creative, data and strategy, and includes free campaign photography and artwork.

The agency notes that most formats have a minimum spend, but that it considers special requests for budgets below £2,000, such as booking a specific billboard near a particular location.

Promotions and availability

The site showed a promotion to book five landscape and five portrait screens in Trafford Centre between 23 and 30 December (excluding Christmas Day) for £2,000, with the promotion expiring on 21 January 2025.

Editorial content and resources

The agency publishes articles in its Insights section, with topics such as what you can actually get for your advertising budget, an introduction to the agency itself, the trend of brands asking their audience to ditch the scroll in summer, turning touchpoints into tills for back-to-school shoppers, and building trust for educational establishments.

Location and contact

Phone: 0330 133 2244 · Email: hello@prioritymediaagency.co.uk