Zürich Tourismus

Zürich Tourismus: tourism marketing for Zurich and its region

Zürich Tourismus is the organization responsible for destination marketing and for profiling the brand of the city and canton of Zurich as a tourist destination. The organization employs approximately 75 people, as well as around the same number of freelance tour guides, and operates in various international markets.

Visitor information and stay planning

The organization runs a visitor information point at Zurich Main Station, where travelers can obtain key information and a digital city map. It also offers the Zürich Card, a city pass with benefits, information, and prices available on the site. For those visiting Zurich for the first time, it is recommended to visit the Visitor Information or take a city tour to get to know the city with first-hand information.

Activities, excursions, and guided tours

The Zürich Tourismus website allows you to discover and book excursions and guided tours taking place in the city. Featured offerings include seasonal activities, such as what to do in Zurich in fall, with colorful forests, wine harvest, and autumnal walks around Lake Zurich. Cultural events for fall 2026 are also promoted, along with a three-hour culinary walk through Districts 3 and 4 that includes food and drink tasting, local history, and information about the restaurant scene, and a day trip to Rapperswil, a charming town on the shores of Lake Zurich.

Culture, leisure, and nightlife

The cultural offering includes museums and galleries, art in public spaces, music, theater, and literature, as well as architecture and design. In the leisure sector, events and nightlife are promoted, with a selection of the city's top events. The site also mentions the Swiss Casino Zurich, which offers American Roulette, Black Jack or Punto Banco, and the Lindt Home of Chocolate, an experience world featuring the world's largest Lindt shop.

Services for professionals and open data

Zürich Tourismus offers services for the congress and events sector, including a venue finder, convention calendar, B2B services, and social programs. For the travel trade, it provides sample itineraries, hotels, experiences and activities, incoming operators, and service contacts. It also publishes open data with datasets of attractions, destinations, restaurants, and accommodation in Zurich and its region. The organization also has a media database with images and videos, and handles inquiries from students and the press.

Accommodation and dining

The website includes information on accommodation in Zurich, from luxury hotels to B&Bs, in the Old Town or by the lake. The dining section covers cafés, breakfast and brunch, typical and traditional restaurants, garden restaurants, bars and pubs, with a search tool to find restaurants or cafés.

Practical information and mobility

The site provides practical information on getting there and getting around the city, public transport, cable cars, and boat cruises. It also offers details on stations and climate, and suggestions for 24, 48, or 72-hour itineraries in Zurich. The Zürich City Guide App is available to access key information, a digital map, and the Zürich Card.

Location and contact

Tourist Information, Im Hauptbahnhof, 8001 Zürich · Email: info@zuerich.com · Hours: Mon – Sat: 8.00am – 8.00pm; Sun: 9.00am – 7.00pm. By WhatsApp, email or phone: Mon – Fri: 8.00am – 6.00pm; Sat – Sun: 9.00am – 4.00pm.