Fenix Outdoor International AG

Fenix Outdoor, an international group of outdoor brands

Fenix Outdoor International AG is an international group headquartered in Zug (Switzerland) that brings together premium outdoor brands focused on products for nature and outdoor life. Its activity combines the management of its own brands with a network of retail stores under the Frilufts Retail banner.

The company presents itself as a group of international brands with global operations and teams spread across different countries. According to the data it publishes, it is present in 25 countries, has 100 years of experience and brings together 10 brands.

Brands that make up the group

The portfolio of own brands includes Fjällräven, Tierra, Hanwag, Royal Robbins and Devold, to which the retail activity of Frilufts Retail is added. The acquisition of Devold was finalized by the group, according to the news schedule on its website.

Investment activity and financial communication

Fenix Outdoor maintains a financial information agenda aimed at investors, with the publication of quarterly and annual reports, the holding of the general meeting and telephone conferences. The site includes an archive of past events that includes, among others, the interim report for the second quarter of 2026, the 2026 general meeting and the interim report for the first quarter of 2026, as well as quarterly reports and general meetings from previous years.

The company also publishes annual reports and corporate social responsibility (CSR) reports for several years, with their corresponding methodological appendices.

Sustainability

Sustainability is presented as an integrated part of the group's business development and operations. The company links its activity to the well-being of the planet and of people, and describes its scope of action as global, from the High Coast of Sweden to the Rocky Mountains and the Alps.

Employment

The group advertises job openings through its careers site. In its presentation aimed at candidates, it describes an international work environment, with teams motivated by a common mission, and encourages employees to chart their own career path.

International presence

Fenix Outdoor has offices in Switzerland, Sweden, the United States and Germany. Its headquarters are located in Zug, and the group also maintains offices in Solna and Örnsköldsvik (Sweden), Louisville (United States), Vierkirchen and Hamburg (Germany).

Offices and locations

Zug office: Weidstrasse 1A, CH-6300 Zug, Switzerland

Solna office: Solna Strandväg 128B, 171 54 Solna, Sweden

Louisville office: 1795 Dogwood Street, Suite 400, Louisville, CO 80027, United States

Vierkirchen office: Wiesenfeldstraße 7, 85256 Vierkirchen, Germany

Hamburg office: Fuhlsbüttler Straße 29, 22305 Hamburg, Germany

Örnsköldsvik office: Brogatan 141, 894 35 Själevad, Sweden