Electric toothbrushes and subscriptions · Sweden

Dentle

Dentle is a Swedish company offering electric toothbrushes and a subscription service for replacement heads, with products such as Dentle One Plus, Zip, Flosh, and Clean & Shield toothpaste, plus a lifetime warranty for subscribers.

About Dentle

Dentle: electric toothbrushes and subscription replacements

Dentle is a Swedish company that sells electric toothbrushes and a subscription system to receive replacement heads through the mail. Its catalogue includes the Dentle One Plus toothbrush, the compact Zip model, replacement heads, Clean & Shield toothpaste, and Flosh, a device that combines dental floss and an interdental brush. The company states that its products have been purchased by more than 300,000 customers and that it has been recommended by Reco for four consecutive years.

Dentle One Plus: features and characteristics

The Dentle One Plus is an electric toothbrush with oscillating technology that reaches between 7,000 and 10,000 oscillations per minute, with three selectable speeds: low, medium, and high (7,000, 8,500, and 10,000 oscillations). It includes a timer that vibrates at 30, 60, and 90 seconds to indicate when to switch brushing zones. Its lithium-ion battery lasts one month with two daily two-minute brushes. The handle is made with materials that reduce noise and vibration, and its rounded triangular shape and light weight make it easy to grip. The unit is water-resistant with IPX7 certification, allowing it to be submerged up to one metre for 30 minutes. The company groups these features under the name Dentle Gentle Tech™.

Lifetime warranty for subscribers

Dentle offers customers who subscribe to replacement heads a lifetime warranty on their electric toothbrush. If the device stops working during the subscription period, the customer can return it to the customer service centre and receive a new unit at no additional cost, while the old one is recycled.

Other products and accessories

In addition to the One Plus model, the company sells the Dentle Zip, a compact, lightweight battery-operated toothbrush whose handle detaches and serves as a cap to keep the head clean. It also offers Clean & Shield toothpaste, formulated specifically for its toothbrushes, and Flosh, described as a combination of dental floss and interdental brush. Replacement heads are available for different needs.

Subscription and distribution

Dentle structures its offering around a subscription system that allows customers to receive replacements and accessories through the mail at the frequency of their choice. The company allows the delivery interval of replacement packages to be modified. Orders are placed through its online store.

Professional recommendation and customer reviews

Dentist Karin Olebratt, with more than twenty years of experience as a private dentist in Stockholm, recommends the Dentle One Plus in her practice. She highlights that the round head makes it easier to reach the back of the mouth and the inside of the teeth, and that the rotation speed is suitable for gentle but effective cleaning of enamel and gums. Customer testimonials on the website mention the long battery life, low vibration and noise levels, ease of use, and the lifetime warranty. Middle-distance medallist Malin Ewerlöf appears as a brand ambassador and has used the One Plus model since 2022.

In brief

Subscription electric toothbrushes