Ideal of Sweden

Ideal of Sweden, mobile phone accessories designed in Sweden

Ideal of Sweden is a Swedish company founded in 2013 in Norrköping by entrepreneurs Filip Ummer and Joachim Angelton. The firm was born with the idea of creating phone cases that combined attractive design with functionality for everyday use. It currently has around 40 employees distributed between Stockholm and Norrköping, and its activity revolves around the design and marketing of accessories for mobile devices.

Catalogue: cases, bags and accessories

The company's catalogue covers phone cases, bags and a wide range of mobile accessories including screen protectors, phone rings, holders, wristlets, straps and card holders. Many of these products are magnetic for ease of use or incorporate features such as MagSafe compatibility. The firm works with carefully selected materials and designs its products with both appearance and functionality in mind.

The brand's proposition is based on combining styles: cases, bags, wristlets, straps and rings can be mixed and matched to create a personalised set.

Compatibility with iPhone and Samsung Galaxy models

The accessories are available for many of the most popular models on the market. For Apple, the catalogue covers everything from iPhone 5/5s/SE to iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17E and iPhone 16E, as well as generations 16, 15, 14, 13, 12, 11, XS, XR, X, SE (2020), 8, 7 and 6/6s with their Plus, Pro and Pro Max variants.

For Samsung, the range includes models from the Galaxy A and Galaxy S series, including Galaxy A27, A37, A57, Galaxy S26, S26+, S26 Ultra, Galaxy S25, S25+, S25 Ultra, Galaxy S24, S24+, S24 Ultra, Galaxy S23, S23+, S23 Ultra, Galaxy S22, S22 Plus, S22 Ultra, Galaxy A52/A52s 5G, Galaxy S21, S21 Plus, S21 Ultra, Galaxy S20, S20 Plus, S20 Ultra, Galaxy S10, S10+, S10e, Galaxy S9, S9+, Galaxy S8 and S8+.

Online sales and customer service

The company sells its products through its online store, with fast shipping and international delivery, and offers a one-year warranty. The site has customer service sections with FAQs, returns management and an accessibility statement, as well as corporate information, terms and conditions and privacy and cookie policies. The company also has a membership programme that grants 15% off the first purchase, 100 welcome points and access to members-only offers.

The store operates in multiple countries, including the United Kingdom, Australia, Austria, Belgium, Canada, Hong Kong, Japan, Korea, Saudi Arabia, Singapore, Switzerland, the United Arab Emirates and the United States, as well as several European markets.

Awards and corporate activity

The firm states that its designs have been awarded at the Swedish Mobile Awards. The company keeps open collaboration channels through its ambassador programme and reseller scheme, and publishes job openings to bring in new professionals.

Location and contact

Birger Jarlsgatan 57A, 103 27 Stockholm, Sweden · Email: support@idealofsweden.com