Avelore

Avelore, cohesive design jewelry and watches from Stockholm

Avelore is a jewelry brand based in Stockholm that presents itself as intentional, confident, and quietly unexpected. Its approach is built around cohesive collections, designed to be combined with one another and worn as a complete set. The brand crafts rings, bracelets, and watches under a single aesthetic line, so that the pieces speak to one another beyond any individual item.

Catalog: watches, bracelets, and jewelry

The brand's offering is organized into three main families: watches, bracelets, and jewelry. Within watches, the site distinguishes between all models and a selection of bestsellers, with names such as Eira and Aima. In bracelets, in addition to the full category and bestsellers, there are separate silver, gold, and two-toned variants. The jewelry section includes rings, earrings, and sets, reinforcing the idea of collections designed to be combined.

Featured pieces and catalog prices

The catalog shows several specific pieces with their prices in Swedish kronor. These include the Âme Bangle bracelet at 799 kr and the Noem Bangle bracelet at 699 kr, both marked as available for restock. The Noem Ring is also listed at 399 kr. The brand groups these items under the heading of its most recognizable designs and presents them as part of the same visual family.

An identity built on the set

Avelore's messaging emphasizes the idea of cohesion: rings, bracelets, and watches that connect with one another as one considered whole. Rather than focusing on individual pieces, the brand proposes sets that reinforce one another. This intention is reflected both in how the catalog is organized and in the recurring names shared across different categories, such as Noem and Âme.

Presence and reach

The brand operates through its online store, with international shipping and a region and currency selection covering numerous countries. The site allows users to choose from several languages, including English, German, French, and Spanish, and displays prices in Swedish kronor for the local market. The company is headquartered in Stockholm.