Photowall

Photowall brings interior design to an unusual scale: the entire wall.

The company began in Stockholm in 2006, when the Johansson brothers started with a digital printer and an idea focused on personalized décor. Its offices and production remain there, and its catalog is organized around three principles highlighted by the company: design, quality, and custom-made work.

The lineup includes wallpaper, wall murals, canvas prints, and posters.

Customers can choose from thousands of catalog designs or upload their own image for a custom print. For murals, wall dimensions determine the format; the company adapts the selected design to the space provided. That option matters when a room's measurements or proportions do not fit a standard wallpaper roll.

The visual collection draws on collaborations with designers and illustrators, alongside collections that change across styles, colors, and themes. Designs include natural scenes, decorative patterns, and compositions for living spaces and work areas. Rather than selling only an image, Photowall presents each design as a way to change the feel of a room: a wall can become a landscape, a graphic backdrop, or a focal point of color.

Customization also lets customers use their own photographs for wallpaper, canvas prints, or posters. The process starts with the file a customer supplies and the surface to be covered, so image resolution and proportions affect the result. Made-to-order production in Sweden connects the online catalog to physical printing, and the company says it manufactures in-house and treats sustainability as a priority.

For someone refreshing a room, preparing a shop, or looking for a design that gives a wall a distinct identity, Photowall combines visual inspiration with custom sizing in one online store. The choice involves more than the motif: format, scale, and the available image all matter. With offices and production in Stockholm, Photowall pairs a Swedish base with sales to several markets, including the United States.