Visit Sweden

Visit Sweden: Sweden's official tourism portal

Visit Sweden is Sweden's official website for tourism and travel information. Its content is aimed at those planning to visit the country and brings together resources to decide what to see, what to do and where to stay, with a structure organised by regions, cities and topics of interest.

Content organisation by regions and cities

The portal divides Swedish territory into three main areas: northern, middle and southern Sweden. Within each one, specific cities and destinations are highlighted, such as Stockholm, Gothenburg, Malmö, Umeå and Helsingborg, as well as regions like Arctic Sweden and Hälsingland. It also includes specific sections for island getaways and for Stockholm's Old Town.

Nature, culture and heritage

The editorial offering covers nature and outdoor activities, design and architecture, and culture, history and art. Featured content includes hiking trails through landscapes ranging from Arctic mountains to forests, archipelagos and sandy beaches, as well as proposals linked to UNESCO heritage. The site also explains the right of public access to nature, which allows you to forage for wild berries and roam freely in the natural environment with respect for wildlife and the surroundings.

Gastronomy and local experiences

Gastronomy plays a prominent role on the portal, with sections on the fika tradition, recipes such as cinnamon buns (kanelbullar) and Swedish meatballs, and restaurant recommendations in Stockholm. It also includes seasonal food safaris, such as those dedicated to seafood on the west coast, and land-based experiences ranging from foraging to truffle hunting.

Accommodation and trip planning

The accommodation section covers hotels and hostels, camping and unique options, including stays in castles and supposedly haunted houses. For planning, the site offers practical information on the best time to travel depending on the season, Swedish weather, 2026 public holidays, airports and passport and visa procedures. It also addresses combining Sweden with other Nordic countries and the conditions for travelling with pets, including the documentary and health requirements for dogs.

Featured topics and additional resources

Among the unique content are Northern Lights watching, Christmas markets, history museums and a selection of hands-on experiences to get to know the country. The portal is completed with a map of Sweden, a newsletter and institutional sections about the organisation itself, its international newsroom and resources for travel professionals.