Cartoncita

Paper art and modern origami for brands

Cartoncita is a creative studio founded in 2017 and dedicated to paper art, cardboard design, and modern origami. It works with brands and businesses seeking custom, handmade pieces for advertising, events, and window displays. The studio describes its work as based in Barcelona and Madrid.

Creative production and event services

• Sets and set design: concept and full production of paper and origami sets, from initial design through installation and art direction.
• Advertising and marketing: one-of-a-kind pieces for photo shoots and advertising videos, including backdrops, props, and decorative elements.
• Events: custom table centerpieces, murals, and art installations for product launches, weddings, corporate galas, and celebrations.
• Corporate gifting: paper and origami gifts such as cards, decorative boxes, figures, and packaging customized with a brand identity.
• In-store activations: paper art for advertising, promotions, and photo shoots.
• Photo backdrops and live art: paper and origami photo backdrops for events, plus live paper-art demonstrations.
• Paper flowers: handmade paper flowers and oversized floral pieces for events.
• Workshops: custom corporate sessions in origami and paper-art techniques.

Selected clients and projects

The studio has worked with brands including Hermès, Sofitel, Patek Philippe, Mandarin Oriental, Casa Asia, Rituals, Lay’s, Penguin Random House, Agatha Ruiz de la Prada, Toyota, Carl Hansen & Søn, Prada, IKEA, and Inditex. Its website features projects for Massimo Dutti, including its 2023 Christmas work and window displays; Prada’s 2023 collection; Fujifilm; Porcelanosa L’Antic Colonial; Hotel Sofitel; El Portal Alicante; Faro Barcelona; Iana Kids; Onshindo Japanese Cosmetics; and Vargas Llosa.