Pivotando Consulting

Managing Amazon brands from Valencia

Pivotando Consulting was founded in Valencia in 2023 to help manage and grow brands on Amazon. Its team includes former sellers who ran their own brands in supplements, outdoor products, and home goods. It offers both full account management and individual services.

Services

• Amazon account management: Strategy, PPC, content, catalog, brand defense, and marketplace operations on a weekly schedule, with an assigned strategist and reporting linked to the profit and loss statement.
• Amazon PPC: Management of Sponsored Products, Sponsored Brands, and Sponsored Display, with bidding based on TACOS targets and net margin.
• Listing optimization: Conversion-focused copy, images, A+ Premium modules, and Brand Story content.
• Marketplace expansion: Launches in the U.S., Spain, Germany, Italy, France, the Netherlands, Poland, Belgium, Sweden, Ireland, and the U.K., with support for VAT, EPR, IPI, asset localization, and country-specific PPC.
• FBA operations: Fee audits, reimbursement claims, package-dimension remeasurement, inventory planning, and recovery of the IPI score.
• Fractional strategic consulting: Senior input for brands that already have an in-house Amazon manager but need help with budget allocation, launch order, brand defense, and preparing for sale.

Approach

The company starts with a 90-day pilot rather than a 12-month commitment. Its process begins with an audit and diagnosis in weeks 1–2, followed by rebuilding and relaunching in weeks 3–6, then scaling and compounding in weeks 7–12. Each service includes a named strategist, a weekly action log, and a profit-and-loss view by SKU.

Results and figures

According to figures published by the company, it actively manages €26 million in gross merchandise value across 26 brands in 11 marketplaces. It reports that full-management clients from 2023 to 2025 saw average revenue growth of 228% over their first 18 months, with median TACOS of 9.2%, down from an average of 17.8% when they joined. It reports 96% client retention after month 12.

In one example, the company says a home-and-kitchen brand grew from €1.12 million to €4.33 million in 14 months, reducing TACOS from 21.4% to 11.2% and increasing net margin from 8.7% to 18.4%. In another, a consumables brand selling in the U.S., Germany, and the U.K. reduced TACOS from 19.1% to 8.7% and launched in Germany, reaching €61,418 in monthly gross merchandise value.

Team and philosophy

Founder Rubén Fos leads a team of six senior strategists. The company says it limits new clients each quarter to keep the team small and avoid handing projects to junior staff. Its approach emphasizes profitability and net margin, auditable reporting, and transparency.

Contact

Emails: info@pivotando.es and carlos@pivotando.es.