LABAC

About LABAC

LABAC describes itself as an applied artificial intelligence lab for businesses. Its approach starts with the work, not the tool: first it examines how a team operates, then structures the workflow, applies AI, and defines what a person must review before using the result. The company works in person in Spain and online across Europe and the Americas.

Services

• AI Workshops: hands-on work with real marketing, sales, and communications processes to turn them into practical, measurable, repeatable workflows. The engagement includes an initial diagnosis, applied exercises, prompts and procedures, and an adoption plan.
• AI Build: when a validated process would benefit from less manual work, LABAC can turn it into an automation, internal tool, AI workspace, or integration. The company says it builds only when the change offers a real process advantage.

Where it applies AI

LABAC focuses on three areas where information, messaging, and follow-up can create a substantial operational workload:

• Marketing: market and competitor research, campaign briefs, content planning, information analysis, reporting, and assisted production with human review.
• Sales: opportunity preparation, discovery, proposals, follow-up, and structured CRM updates to reduce administrative work around selling.
• Communications: summarizing information, drafting messages and notes, editorial documentation, responses, adapting content by channel, and approval workflows with human accountability.

Method and project cycle

The company describes its method as Detect, Map, Match, Apply, Validate, and Adopt: identify the problem and metric; map inputs, steps, and decisions; match the workflow to an appropriate tool; test it on a useful case; validate the result through review and sources; and adopt it with an assigned owner and KPI. Support continues after the workshop: an initial diagnosis and prioritization, the session itself, a playbook with prompts, outputs, owners, and KPIs, a check-in a few days later to address adoption roadblocks, and a 30-day review to keep the approach, adjust it, or consider an AI Build.

Who it serves

LABAC works with marketing, sales, and communications teams that already use AI but still handle too many tasks without a consistent method, such as scattered research, manual briefs, proposals built from scratch, inconsistent follow-up, and content that cycles through too many revisions. The company offers an initial 30- to 45-minute conversation to review the workflow and decide whether an AI Workshop, an AI Build, or no action yet makes sense.