AM Research

Market and opinion research

AM Research is a market and public opinion research institute with more than 30 years of experience gathering commercial insights. Its work aims to generate knowledge and new ideas, strengthen brand image and positioning, and support client decision-making.

Research services

The company uses quantitative and qualitative methods for:

• Assessing perceived quality and customer satisfaction with brands and services.
• Studying brand image and positioning in competitive markets.
• Researching usage and attitudes to understand consumer needs, demand, and relationships with brands.
• Sociological analysis of lifestyles, consumer experiences, and aspirations, and identifying communication themes for service categories.
• Pre- and post-campaign testing of advertising, concepts, logos, and names, including work for leading advertising and communications agencies in the Canary Islands.
• Quality audits using mystery shopping and mystery guest methods in tourism, public administration, retail, and transportation.

Standards and professional affiliations

AM Research says its research processes follow UNE-ISO 20252:2019 and the ICC/ESOMAR International Code of Marketing and Social Research Practices. The company is an associate member of Insights Analytics España, the Spanish Association of Market and Opinion Research.