Strategic Words

Political strategy and communications

Strategic Words is a Spanish consultancy focused on strategy, communications, and public affairs, with particular emphasis on election campaigns and government communications. The firm combines strategy, messaging, field operations, and digital work, and says it has coordinated more than 50 simultaneous campaigns in Spain and Latin America.

Services

• Election campaigns: Integrated strategy, candidate positioning, narrative, and field and digital execution.
• Government communications: Institutional communications, media planning, press relations, and crisis management.
• Corporate strategy: Brand positioning, public affairs, institutional relations, and influence strategies.
• Microtargeting and social research: Audience segmentation, polling, focus groups, and qualitative studies.
• Social listening and applied AI: Monitoring digital conversations, sentiment analysis, and AI tools for political communications.
• Training and speaking: Strategic communications, public speaking, and crisis-management training for teams, candidates, and executives.

Experience and awards

The company has received three Napolitan Victory Awards, known as the Oscars of political communications and presented in Washington, D.C., as well as several nominations. Its recognition includes Firm to Watch of the Year 2023, Rising Star 2023, and Top Honors 2021, along with 2023 nominations for Strategist of the Year and Consultant to Watch.

Team

The firm is led by Eduardo Peinado, a communications and political-strategy consultant with more than a decade of experience advising political groups, institutions, and private companies. He has worked as a political advisor, chief of staff, and communications director, and has participated in national, regional, and local campaigns in Spain, as well as in Mexico, Bolivia, Peru, and Guatemala. Washington ComPol has recognized him as one of the 100 most influential political communications professionals internationally.

Contact

Address: Av. República Argentina 24, 41011 Seville, Spain. Phone: +34 639 755 516. Email: contacta@strategicwords.es. X (formerly Twitter): @peinadoed.

Confirm contact details and service availability directly with the company.