Licorea

Licorea has the roots of a neighborhood shop and a second life online. The company’s history begins in 1990 with Licores San José; in 1997, it opened its Sant Joan d'Alacant store, which later became its main location. The physical shop remains the brand’s most personal face: a place to browse wines, liqueurs, and imported spirits and ask for guidance on a selection that is also available online.

The specialty is not limited to one region. The catalog covers wine, whiskey, gin, rum, brandy, and other drinks, with local and international labels and new releases featured on the website. For a visitor, the difference between scrolling through a wide range of listings and walking into the store is the chance to talk through styles and occasions—a useful resource when choosing a gift or comparing an unfamiliar bottle. The company also has a tasting room, making a visit an opportunity to learn as well as shop.

Licorea moved online in 2004 and now pairs e-commerce with its store on Carrer del Carme. That dual presence extends the business’s reach, but the two channels have different roles: the company says the physical store does not directly handle questions about online orders. In-person shoppers can buy products and speak with the store team; anyone resolving a delivery or website purchase should use the customer-service channels listed for those orders.

The shop is next to Sant Joan’s municipal park, in a town near Alicante. For residents and visitors in the area, it is worth a stop when they want more context for choosing a bottle, are curious about imported spirits, or would like to learn about the tasting room. Its appeal lies in the range and long specialization, while prices depend on the individual bottle. If you plan to visit, confirm the tasting schedule and remember that Saturday hours change during August.