Lean Research

Market research across methods and markets

Lean Research is a Spanish market research consultancy that combines traditional research methods with data analysis, neuromarketing, and artificial intelligence. The firm describes its team as senior and closely involved in each project, serving clients in Spain and abroad.

Qualitative, quantitative, and in-person studies

• Agile studies: Qualitative and quantitative research designed to deliver findings within days for immediate business questions.
• Online research: Digital approaches for both qualitative and quantitative work.
• In-person research: Street interviews, product testing in facilities or homes, and interviews at points of sale when a project calls for them.
• Specialized methods: Neuromarketing, online behavior and purchase-data analysis, and AI-assisted research that can combine qualitative and quantitative techniques.

Work beyond Spain

Lean Research says it has conducted projects in France, Germany, the United Kingdom, Italy, the United States, and Mexico, using online methods and a network of collaborators while directing the work from Spain.

Industries and clients

The consultancy’s published list names clients and organizations including Go-Tan, McDonald’s, Pyrex, L’Oréal, Bimbo, Cupra, Heura, and AECOC. Its work is positioned around turning customer research into practical findings for business decisions.