Supermercados Froiz

Galician grocery retailer

Supermercados Froiz is a food-retail chain operating under the legal name Distribuciones Froiz S.A. It focuses on fresh foods, groceries, wine, and household products, combining leading national brands with its own Froiz label. The family-owned company dates its origins to 1968. In 1970, it acquired a small supermarket on Calle Cobián Roffignac in Pontevedra; that store operated for 33 years before being renovated in 2003 as an urban hypermarket of more than 4,000 square meters.

Stores and geographic reach

The company reports more than 250 neighborhood stores. Its network comprises 249 supermarkets, seven hypermarkets, and 12 cash-and-carry locations, in addition to more than 80 franchised stores. It operates in Spain and Portugal. In Spain, it is present in Galicia, Castile and León, Castile-La Mancha, and the Community of Madrid. In Portugal, it serves the northern districts of Viana do Castelo, Braga, Porto, and Aveiro, with 15 supermarkets and one cash-and-carry location. Froiz says it ranks among Spain’s 20 largest companies in the sector and is part of the Euromadi buying group.

Shopping and services

• Neighborhood supermarkets and hypermarkets
• Cash-and-carry stores
• Online shopping through froiz.com, available 24 hours a day, 365 days a year; the service began in 2006
• Regular flyers featuring weekly offers
• A company recipe collection

Logistics

Froiz’s headquarters and main logistics center are in Lourido, Poio. Built in 1990 on a former quarry, the site includes separate warehouses for dry groceries, perishables, and nonfood products. The company also describes other logistics platforms and says it centralized fresh fish and seafood purchasing in a dedicated warehouse in 2007.

Company milestones

• 1968: The group’s starting point
• 1970: Acquisition of the original supermarket in Pontevedra
• 1990: Construction of the headquarters in Lourido, Poio
• 1996: Entry into Portugal with a store in Valença do Minho
• 1999: First stores open in Castile and León
• 2005: Entry into Castile-La Mancha with a hypermarket in Olías del Rey, Toledo
• 2006: Launch of online shopping
• 2007: Centralization of fresh fish and seafood purchasing

Sustainability and community involvement

The company publishes an annual report on economic, social, and environmental sustainability. Its initiatives include recycling and sustainable packaging, reducing food waste, energy-efficient facilities, animal welfare, and sustainable fishing. Froiz also sponsors sports and cultural activities, including a cycling team and hospitality-industry competitions.

Customer contact

Customer-service phone: +34 986 83 30 30. Hours: Monday–Friday, 8:30 a.m.–6 p.m.; Saturday, 9 a.m.–12:30 p.m. Email: atencioncliente@froiz.es. Froiz is also on Facebook, Instagram, TikTok, YouTube, and LinkedIn.