Kinder Joy of Moving

What Kinder Joy of Moving is

Kinder Joy of Moving is an international corporate social-responsibility program developed by the Ferrero group. It aims to encourage children and families to be physically active through play and uses an educational method designed for different ages.

The Joy of Moving method

The program is built around the Joy of Moving educational method, which is intended to support motor, emotional and social development. Published resources are aimed at two main audiences: families and educators.

Activities and spaces

• Kinder Joy of Moving Parks: play and movement spaces inspired by the method, where activities are designed around particular skills
• Games for growing: movement-based games for families using the program’s educational approach
• Kinder Joy of Moving Tennis Trophy: a children’s tennis competition presented in its seventh edition

International reach

The program says it operates in 35 countries, including Spain, Italy, Germany, France, Portugal, the United Kingdom, Mexico, Argentina, Brazil, Colombia, Chile, the United States, China, India and Japan. Current activities differ by country.

Partnerships

Kinder Joy of Moving reports collaboration with Save the Children, incorporating the movement method into some of that organization’s programs, and with Costa on an initiative intended to bring movement activities to children internationally. The scope and dates of individual projects should be checked with the named partners.

Presence in Spain

The Spanish program lists Facebook, YouTube and Instagram accounts under the name Kinder Joy of Moving España.

In Spain, the program’s social channels connect the international method with the activities delivered through local partners.