La Bicicleta AD

About La Bicicleta AD

La Bicicleta AD is a creative production company in Madrid producing and postproducing audiovisual content for advertising, film, television, and the internet. Its team has more than 30 years of experience in advertising and film, and the company is a member of Spain’s Academy of Motion Picture Arts and Sciences.

Production services

• Production: support across each stage, from creative development and preproduction through filming and final delivery.
• Postproduction: connected suites equipped with Flame Premium, Flame Assist, Flare, Lustre, and DaVinci for color grading, along with independent editing rooms. The company also adapts international spots for local markets.
• Virtual production: motion-capture systems for performance capture and camera tracking with real-time compositing, using SimulCam, green screens, and LED walls with photorealistic environments. Its work also includes mixed, augmented, and extended reality.
• Virtual reality: VR experiences, including a 250-degree recording system with 2D and 3D camera rigs.
• Visual effects: visual effects, matte painting, CGI, matchmoving, and 3D compositing, with guidance during preproduction and the ability to shoot its own plates.
• Cinematic drone filming: drone production, advice on equipment selection, and flights indoors or outdoors near people, vehicles, or animals.
• Design: creative guidance for turning ideas into moving images.
• Sound: an in-house studio equipped for 5.1 mixing, voice recording, and binaural and 3D audio, including adaptations of international spots, voiceovers, and radio ads.

Clients and recognition

Clients named by the company include Hyundai, Kia, Peugeot, Nationale-Nederlanden, Mercedes-AMG, Fundación SEPI, Eurosport, TV1, Disney, Iberia, Ocaso Seguros, NH Hotels, Loewe, Puleva, Arroz SOS, Lenovo, El Corte Inglés, UNRWA, Chufi, Accenture, Correos, Opticalia, Melendi, 7UP, Repsol, UNICEF, PortAventura, PwC, and Burger King.

In 2018, the company’s development of the AMGVRace experience for Mercedes-Benz received a Winner award at the German Design Awards in the Interactive User Experience category. The same project received a 2017 Sol de Oro award for best use of new technology.