Víctor Mora

eCommerce work in Madrid

Víctor Mora is an independent professional based in Madrid who has worked at the intersection of web development, digital marketing, and eCommerce operations since 2017. He does not operate as an agency or offer open-ended services to the public; he joins specific projects where he oversees the product, brand, technology, and growth from start to finish.

His work has focused on direct-to-consumer (D2C) eCommerce, with his own online stores and projects across different industries and markets. Combined, the projects he has worked on have generated more than €1 million in sales.

Areas of work

• eCommerce: building and customizing stores on Shopify (including Hydrogen/Headless), WooCommerce, and custom PHP solutions, with ERP, payment gateway, and shipping carrier integrations.
• Customer acquisition and paid media: managing Meta, Google, and TikTok accounts with server-side tracking, attribution, and margin-controlled scaling; he reports an average return on ad spend of about 3.5x across the accounts he manages.
• Conversion rate optimization (CRO): data-driven improvements using GA4, funnel analysis, A/B testing, and customer behavior research to increase conversion and average order value.
• Email and CRM: automated flows (welcome, abandoned cart, post-purchase, and re-engagement) and campaigns focused on customer lifetime value (LTV), using Klaviyo, Mailchimp, and Brevo.
• Technical and content SEO: information architecture, on-page optimization, and product listings.
• Development: PHP, modern JavaScript, Node, MySQL, Redis, server administration, CI/CD, and observability.
• Product and brand: value proposition, identity, and catalog definition.

Background

He began working on web projects and digital marketing fundamentals in 2017. In 2019, he launched his first online stores, integrating payments, shipping, and tracking, and began investing in paid media. In 2021, he focused on scaling campaigns while maintaining profitability and improving operations and brand development, with his first six-figure projects. In 2024, the projects he had worked on had generated more than €1 million in combined sales.

Current work

He currently works on his own D2C projects, operating stores with a focus on LTV and customer retention, and refining the technology stack with Shopify Hydrogen, automation, and server-side tracking. He says he is available for specific projects and collaborations.

Contact

Location: Madrid, Spain. Languages: Spanish and English. Email: victor@victormora.es. LinkedIn: linkedin.com/in/víctor-mora. Confirm contact details directly with him before getting in touch about a project.