The Fruit Market

What The Fruit Market is

The Fruit Market is an online business-to-business marketplace for fruit and vegetables. It connects professional buyers and sellers, including companies without a prior trading relationship, through a web platform available on internet-connected devices.

How it works

Registration and access are described as free. Buyers publish the product criteria they need, such as category, size, packaging and price, and the system returns matching offers. Sellers create and update listings in real time, choosing price, offer period, stock, packaging, category and delivery and accepting or rejecting orders when notified.

Payments and collections are completed at the end of a transaction through PayPal. Users can manage orders, invoices, delivery notes, payments, collections and disputes and download commercial records, with an option to transfer information to business-management software.

Products and differentiated quality

Product records can include color, Brix level, farming method and other specifications and are described as meeting at least the applicable marketing standard. Dedicated sections cover:

• Products with differentiated quality designations, including PDO, PGI and organic certification.
• Visually imperfect or short-life products that may otherwise be wasted.

Company approach

The operator describes a background in conventional produce trading and presents the platform as a response to digital change in the food sector. Its stated goals include matching supply with demand, improving access to market information, strengthening farmers' position in the value chain, supporting rural business and reducing food waste.

Contact and location

Address: Mercamadrid, Carretera Villaverde a Vallecas, km 3.8, lower platform, Nave Beta 8, Office 5, Madrid. Phone: +34 619 113 681. Email: informacion@fruitmarket.es. LinkedIn is also listed.

Before trading, businesses can identify the legal counterparty, food and tax registrations, product specification, Incoterms or delivery terms, inspection and rejection procedure, cold chain, fees, PayPal protections, payment timing, dispute process and governing law.