AB Group International

Sales consulting and training

AB Group International is a consulting and training center specializing in the development of sales teams and executives. Its work combines consulting with in-person and virtual courses in advanced negotiation, sales management, sales, and digital transformation of the commercial function. The firm says it has been helping clients since 1993 and has worked with more than 478 companies in 24 countries.

Areas of expertise

• Negotiation techniques for major accounts.
• Negotiating with hospitals and accessing the healthcare market (Market Access Program).
• Intensive advanced-negotiation workshops.
• Salesperson development and increasing sales.
• Strategic sales management, leadership, and digital marketing.
• Change management in sales organizations.
• Effective time management and effective business presentations.
• Digitizing sales activities and using LinkedIn as a sales tool.
• Artificial-intelligence solutions for sales and marketing, including data processing and customer engagement.
• Microlearning and reinforcement through quiz competitions.

Method and approach

The company presents itself as a consulting firm with a practical, effective methodology, senior consultants, and a broad view of sales challenges. Its proposal focuses on measurable results—increased sales, lower costs, and an improved customer experience—with artificial intelligence used to support salespeople.

Clients and testimonials

The website features comments from human-resources leaders, sales directors, and executives at companies including Grupo Itra Mercedes, Fresenius Kabi España, Opencasa, Abex Excelencia Robótica, Nutribén (Grupo Alter), Allergan Aesthetics (AbbVie), Amazing Books, CEU San Pablo University, and IKADEMIA. Testimonials highlight how immediately useful the negotiation training is and the firm’s professionalism.

Contact

Address: PS Castellana 194, 28046 Madrid, Spain.

Phone: +34 915 973 716.

Emails: info@abgroup.es, manuel.bazan@abgroup.es, adrian.moure@abgroup.es, fernando.cereceda@abgroup.es, and adrian.piera@abgroup.es.

LinkedIn: https://es.linkedin.com/in/manuelbazan/es.

Confirm contact details and course availability directly with the company.