Media Research & Consultancy (MRC)

Audiovisual research and consulting

Media Research & Consultancy (MRC) is a Madrid-based consultancy founded in 1996 that describes itself as an Ibero-American audiovisual services platform. Led by Fernando Labrada, its consultants work with film and television producers, investors, and professionals in Spain and Latin America.

Services

• Data services, including databases on Ibero-American cinema
• Reports and market analysis
• Strategic consulting and business plans for the audiovisual sector
• Asset valuation and expert assessments of companies in the industry
• Completion bonds for producers and investors
• Audiovisual content preservation
• Continuing education for professionals
• A think tank and network of Ibero-American companies and organizations

Data and expertise

MRC manages specialized databases on Ibero-American cinema. The profile lists information on 11,019 feature films, 8,301 directors, 11,802 production companies, 5,415 cinematographers, and 32,843 actors across 22 countries. The team reports experience with the development and applications of CINEBASE 5.

Team

In addition to president Fernando Labrada, the team includes Javier Sánchez, finance director; Porfirio Enríquez, preservation services director; Juan Carlos Lossada, strategic consulting director; and regional analysts Sergio García, for Spanish-language cinema; Isabel Navarro, for cinema in Spain; and Paola García, for Portuguese-speaking countries.

Office and contact

MRC is based in Madrid, Spain. Phone: +34 91 577 94 04. Main email: mrc@mrc.es. The company also publishes a blog with industry activities and publications.