Saro

A Madrid Company with More Than Five Decades in Baby Products

Saro was founded in Madrid in 1976 by Antonio Saro, who introduced the company’s first collection of baby toys. The Spanish company has built a presence in the children’s-products sector and distributes its products through specialty stores, pharmacies, and drugstores in several countries.

Products for Babies and Young Children

Saro’s range is organized into several categories:

• Learning through play: scooters and bicycles, wooden toys, stuffed animals, teething toys, toys, and rattles.
• Baby care: hygiene products, bath toys, and potty-training items.
• On the go: pacifier holders and accessories, suitcases, bags and backpacks, portable high chairs, portable fans, and sunglasses.
• Feeding: bibs, insulated products, dinnerware, cups and utensils, sandwich boxes and lunch containers, and feeding accessories.
• Special collections: Summer Line, Saro Safety, Lighting, Electrical, and Back to School.

Themed collections include Cotton Bunnies, Good Vibes, Fly Free, Born to be Wild, Funny Farm, Spring Cottage, Little Explorers & Jungle Party, and Polaris.

Brands and Distribution

Saro distributes bonjourbébé, Chameleon by BigToes, Potette, VTech, Ingenuity, Baby Einstein, Bright Starts, and Oball in Spain, Portugal, and Andorra. Products are sold through specialty retailers, pharmacies, and drugstores. The website includes a store locator and a business-to-business platform for trade customers.

Quality and Sustainability

Saro says it has applied strict quality and safety controls to its processes and materials since its founding, in line with European standards. It incorporates materials such as rubber, silicone, organic cotton, and FSC-certified wood, and works to reduce its environmental impact.

Online and Contact

Saro’s website is sarobaby.com, and the company shares updates on Instagram at @saro.baby. Customers can use the store locator or website contact form for questions about products or retailers.