Alka Sport

Athlete representation and career management

Alka Sport is a sports representation agency with more than 15 years of experience supporting high-level athletes. It focuses on track and field, managing athletes' careers and organizing sports events.

Services

• Representation and management: managing athletes' participation in national and international competitions.
• Sports marketing: finding and managing sponsorships and financial support for athletes.
• Communications: press-office services and relationships with media and sponsors.
• Events: social and promotional events featuring represented athletes.

Events and athletes

The agency has been associated with events including the 2016 Gran Premio de Marcha Ciudad de Murcia, the 2016 Meeting Internacional Ciudad de Murcia, and the 2008 IAAF Race Walking Challenge. It was also represented at the 2025 Canarias Athletics Invitational in Santa Cruz de Tenerife.

Athletes associated with the agency include Bruno Hortelano and Samuel García. The agency has also covered competitions such as the 2018 European Athletics Championships in Berlin.