Omnidata Marketing – Informa D&B

Data-driven marketing services

Omnidata Marketing is a line of services from Informa D&B for marketing and sales professionals. It offers data-based solutions for each stage of the customer journey, with the goal of improving lead generation, customer insight, and the use of lead data.

Main services

• Lead generation: a database of 3.7 million domestic companies and 5.7 million executives and administrators for marketing campaigns.
• Customer insight: international business information on 600 million companies and predictive models for profiling and classifying customers.
• Optimization: InAtlas Geomarketing, predictive location intelligence displayed on maps to identify higher-return areas and improve prospecting.

How businesses use the tools

The company says its tools help businesses explore new opportunities, analyze prospect profiles, add value to leads, learn more about customers, simplify decision-making, strengthen sales strategy, and integrate marketing services to give teams a comprehensive view of their marketing plan.

Contact

The website offers a form to request a free consultation or demo. Email: clientes@informa.es.