Naturana

Lingerie and Online Shopping

Naturana is a women’s lingerie brand that sells primarily through its online store. Its catalog focuses on bras, underwear, bodysuits, and swimwear, with an emphasis on comfort and fit for different body types.

Products and Categories

• Bras: wireless, underwire, balconette, bralettes, cotton, fuller-cup (sizes E–G), sports, nursing, orthopedic, and post-mastectomy styles.
• Underwear and bodysuits: high-waisted and lace underwear, mesh styles, period underwear, briefs, and contemporary bodysuits.
• Swimwear: one-piece swimsuits, bikinis, and bikini separates.
• Bra-and-underwear sets and capsule collections such as Sheer Mesh and Shades of Nude.

Certifications and Materials

Naturana offers bras and underwear certified to the Global Recycled Standard (GRS), as well as cotton bras certified to the Global Organic Textile Standard (GOTS). These certifications apply to specific product lines made with recycled materials and organic cotton.

Markets and Online Services

The online store serves several European countries, including Spain, Germany, France, Italy, the Netherlands, Belgium, Austria, Poland, Sweden, Denmark, and the Czech Republic. The site is available in German, Spanish, and English, and prices are shown in euros or kroner depending on the country. Naturana also offers a loyalty program called Sisterhood and a business-to-business area for distributors.

Prices

Bras listed on the site range from €44.95 to €59.95, with discounts of up to 50% during its summer sale.

Social Media and Customer Service

Naturana is active on Facebook, Instagram, YouTube, and TikTok under the username my_naturana. For questions, the website directs customers to its contact form and customer-service sections.