Yalocatoyo

Marketing and AI for wine businesses

Yalocatoyo is a consultancy in digital marketing, commercial strategy, and applied artificial intelligence, led by Álvaro Cerrada since 2011. It specializes in wineries, wine brands, wine tourism, and hospitality, and applies the same approach to small businesses and local companies looking to clarify their brand, attract customers, and automate processes with AI.

It does not describe itself as a full-service agency, but as a specialist who understands wineries, the market, consumers, and sales channels. Its approach starts with an actual assessment rather than a generic menu of services.

Founder’s background

Álvaro Cerrada has worked professionally in the wine industry since 2000, with more than 25 years of experience in the sector. He was sales and marketing director at Verema from 2002 to 2011 and founded Yalocatoyo in 2011. He also teaches, speaks at events, serves as a wine judge, and is an accredited educator for Sherry Wines.

Services

• Marketing for wineries and the wine industry: Strategy, positioning, digital communications, and wine tourism for wineries and wine brands.
• AI consulting and automation: Practical use of AI in marketing, customer service, sales, and internal processes.
• Strategy and branding: Assessment, positioning, and emotional branding for wineries, small businesses, and local companies.
• Email marketing and customer acquisition: Acquisition and loyalty systems using databases, automation, content, and repeat sales.
• Web, SEO, and conversion: Website architecture, content, technical and semantic SEO, measurement, and conversion.
• Training and wine culture: Practical programs for winery, restaurant-floor, and sales teams in tasting, sales messaging, selling, and communications.

Who it serves

• Wineries and wine brands, both established and new.
• Wine tourism operators offering visits and experiences designed to generate bookings and repeat visits.
• Restaurants and hospitality businesses seeking thoughtful menus, trained service teams, and consistent communications.
• Small businesses and local companies looking to organize their brand, attract customers, and automate processes with AI.

Problems it addresses

The consultancy focuses on three recurring challenges: brands that do not communicate their value clearly, businesses that struggle to attract customers consistently, and teams that want to adopt artificial intelligence but do not know where to begin.

Contact

Email: hola@yalocatoyo.com.

Confirm contact details and service availability directly with the company before hiring.