Creando Valor

Business strategy and sustainability writing

Creando Valor is a digital publication by Francisco Martínez that brings together commentary and professional experience on business strategy, leadership, organizational culture, and sustainability. It is primarily a blog of articles and posts, with an author introduction and a contact form.

Topics

The articles address organizational change and sustainable business models. Featured pieces examine the relationship between strategy, culture, and politics; the leadership needed for meaningful change; Spain's Fourth Sector and its links to the social economy; sustainability in business models; and Product-as-a-Service (PaaS). The site also includes reflections on artificial intelligence prompted by recent books.

About the author

Francisco Martínez presents himself as having taught strategy at business schools. His public writing is supported by an active professional LinkedIn profile.

Who may find it useful

The site is aimed at managers, entrepreneurs, and professionals interested in strategy, sustainability, and organizational transformation who want practical reading with concrete examples. Its focus is editorial rather than a specific technical service.