Human Trends

Data Science and Artificial Intelligence

Human Trends is a data-science and artificial-intelligence company based in Bilbao. It describes its approach as ethical AI and says it will not take projects that disregard user privacy; the company also states that its results do not draw conclusions about individual users. Its process combines customized data extraction, models for organizing information, and reports designed to support decisions.

From Media Analysis to System Optimization

The company lists media monitoring for traditional and digital channels, advertising campaigns, and social trends. Its location services include site-selection analysis and pedestrian-traffic information. Other capabilities include custom object detection, capacity alerts, anomaly detection, and facial recognition; production and delivery-route optimization; fraud detection; lead ranking; network analysis; misinformation analysis; and voice transcription.

Human Trends also lists competitive intelligence, risk assessment, and systems for analyzing phone conversations. The range spans operational questions—such as how to improve a production flow or delivery route—and broader questions about public attention, networks, or demand.

Products and Client Examples

Its website describes products for tracking brand visibility in large language model responses and for improving enrollment conversion. The company also publishes examples of work in personal care, political communication, and sales operations. Those examples and performance claims are presented by Human Trends as descriptions of its own projects.

Human Trends organizes its services for startup, premium, and enterprise clients, with different combinations of analyst support and access to its tools.