Beter

Beauty Accessories and Personal Care

Beter is a Spanish brand that designs and markets beauty accessories and cosmetics. Its catalog covers multiple personal-care categories and serves both retail and professional customers.

Product Lines

• Hair styling: brushes such as Natural Fiber and 180º Flex, combs, hair ornaments, salon accessories, rollers, and scissors.
• Makeup: brushes and applicators in Masters Edition, Professional Makeup, and Natural Fiber lines; sponges; false eyelashes; and products for brows, lips, eyes, and face.
• Eyebrow grooming: tweezers with straight, curved, and slant tips, mirrors, and kits.
• Manicure and pedicure: scissors, nippers, nail clippers, files, cuticle trimmers, Youth Color and GeliQ semi-permanent polish, treatments, and kits.
• Body and bath: mirrors, sponges, nail brushes, shower caps, toiletry bags, oral care, and men’s shaving products.
• Foot care: the Feet Free line of exfoliants, creams, masks, and callus files.
• Hair care: detangling products, hair oils, and mists.

Online Store

Beter sells through beter.es, with a dedicated business-to-business area for professionals and a customer club.

Online Presence

The company is on Facebook, X (Twitter), YouTube, Instagram, TikTok, and LinkedIn. Its website is available in Spanish, English, and Chilean Portuguese, reflecting its international business.