Rafael Jiménez

Professional profile

Rafael Jiménez has worked as a web analyst since 1999 and has founded three technology companies in Barcelona. His work focuses on digital measurement and analytics for decision-making.

Companies founded

• SealMetrics (2024): Analytics without cookies or banners, covering 100% of European traffic and designed to comply with the GDPR from the outset.
• Adinton (2014): AI-powered predictive attribution for marketing agencies.
• Desmarkt (2008): A performance agency specializing in SEO, PPC, and web analytics.

Publications and outreach

He is the author of From 1.0 to 2.0: Keys to Understanding New Marketing and publishes articles on LinkedIn. He has spoken at forums including FOROE (Foro Nueva Economía Nueva Empresa) and Iniciador Barcelona, and has been interviewed by Marketers Club, Programmatic Talks, DiarioAbierto, Product Hackers Podcast, and Marketing4all.

Teaching

He has taught in postgraduate and master’s programs, including Inesdi’s postgraduate program in web analytics, CETT’s master’s in e-tourism, marketing attribution at Product Hackers Academy, and a program at IESE Business School (University of Navarra) from 2012 to 2013.

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