Iniciativas BCN

Shopping-center and retail consulting

Iniciativas BCN is an international consulting firm specializing in leasing shopping centers and helping brands and retailers expand and develop. With 25 years in the industry, it serves both shopping-center developers and retailers seeking to enter new markets or grow.

Services for shopping-center developers

The firm supports developers throughout the commercial project cycle:

• Concept development: defining a viable shopping-center format based on the area, zoning regulations, and market research.
• Planning: working with architects using commercial urban-planning principles.
• Tenant mix: determining the types, locations, and number of businesses in a retail property.
• Preleasing: contacting potential chains and brands and securing letters of intent.
• Leasing: negotiating leases and sales of retail space.
• Management: planning, manager training, and periodic performance audits.
• Releasing and commercial audits.

Services for retailers and brands

• Expansion: capacity analysis, expansion strategies, site searches and management, and negotiation of opening terms.
• Franchising: assessing whether a brand is ready to franchise and developing materials for franchise or master-franchise programs.
• International growth: evaluating entry into other countries, conducting market research, and advising on store openings.
• Retailer development: planning market-entry strategies and competitor research for Spanish brands abroad and international brands in Spain.
• Retail-property brokerage: locating, relocating, transferring, selling, leasing, or subleasing commercial properties.

Research and consulting

Iniciativas BCN conducts market and commercial urban-planning studies, as well as research on concepts and how leisure uses can be incorporated into urban and retail areas. Its network of long-standing external professionals, including technical and sales specialists, supports work across Spain and internationally.

Offices and contact

Tax address: Av. Sarrià 25, 5th floor, Suite 2, 08029 Barcelona, Spain · Phone: +34 934 191 481. Additional Spanish office: C/ Gredos 20, 08398 Santa Susanna · Phone: +34 937 679 068. International offices: MALL&MARKET, 18 rue Troyon, 75017 Paris, France; and 18 Dazhi Road, Malu Town, Jiading District, Shanghai, China. Email: iniciativasbcn@iniciativasbcn.com.