Rio Marketing

Beverage Distribution for Hospitality

Rio Marketing is a beverage distributor based in Badalona, Barcelona. It imports, represents, and promotes international beverage brands, primarily for tourism and hospitality businesses. The company focuses on internationally recognized brands and works with brand owners on commercial policies and marketing strategies.

Company Background

Founded in Mallorca in 1992, Rio Marketing moved its headquarters to Barcelona in 2002 to expand in the Spanish market. In 2019, it extended its activity to other tourism markets around the Mediterranean. The company says it has more than 30 employees, represents over 30 international brands, completed more than 1,750 brand-promotion installations, and has moved more than 60,000 kegs.

Brand Portfolio

Its portfolio includes beer, liqueurs, spirits, and ready-to-drink (RTD) beverages. Featured brands include:

• Magners
• Luxardo
• Tennent’s
• Smirnoff Ice
• WKD
• Bombay Sapphire
• Captain Morgan
• Bacardi
• Gordon’s
• Rekorderlig
• Glen’s Vodka
• Bacardi Breezer
• Four Loko
• Hartwall Original
• K Cider
• High Commissioner
• Acero Energy Drink
• Other brands include Snapple, Whitley Neill, Blossom Hill, Orchard Pig, Gato Negro, Rio Tropical, Remedy, Bundaberg, Dead Man’s Fingers, Luvas, Whistling Track, 19 Crimes, 9 Miles, Minimi, Porta 6, Dutch Cocktail Club, Poco Vino, Crabbie’s, Effect, Red Stripe, Berliner Pilsner, Crucials, McGuigan Wines, Old Jamaica, Funkin Cocktails, Terre di Faiano, The Wanted, Most Wanted, Canti Prosecco, Franklin & Sons, and Blackthorn.

Markets and Distribution

The company distributes in Spain and Portugal, as well as other Mediterranean markets including Greece, Cyprus, and Malta. Its Barcelona-area headquarters supports the Iberian Peninsula and serves as a hub for the Mediterranean.

Headquarters and Contact

Office: Blurbis Building, 9–13 Av. dels Vents, Building B, 6th floor, Suite 1, 08917 Badalona, Barcelona, Spain.

Phone: +34 93 497 22 88. Fax: +34 93 465 03 81. Email: info@rio-marketing.com and distribucion@rio-marketing.com.