Pulpo Digital

Paid media for accident law firms

Pulpo Digital is a paid media agency that works exclusively with attorneys and law firms specializing in accident cases. It focuses on acquiring cases through paid campaigns on Google Ads and Meta Ads, aiming to generate qualified leads and scheduled consultations for law firms.

Services

• Google Ads for attorneys: Search and Display campaigns designed to reach accident victims actively looking to hire a lawyer.
• Meta Ads for attorneys: Facebook and Instagram customer acquisition targeted by location, interests, and demographic profile.
• Conversion optimization: Improving the funnel so more clicks become scheduled consultations, using A/B tests, creative assets, and landing pages.
• Landing pages for law firms: Pages designed specifically for the legal industry.
• Data tracking and reporting: Tracking each lead, consultation, and advertising dollar, with real-time dashboards.

How projects are managed

The agency describes a four-stage process: setting a strategy and measurable goals; launching optimized campaigns; analyzing real-time data and making ongoing adjustments; and scaling what works predictably and profitably. Before launching a campaign, it reviews the law firm, its ideal client, and its competitors to develop an acquisition plan.

Agency-reported figures

The agency says more than 200 law firms work with it, it has managed more than €30 million in ad spending, and it has eight years of experience acquiring cases, with an average 40% reduction in cost per lead. Its case studies report results including a 52% lower cost per lead, 180% more consultations, 210% more cases, a 38% reduction in cost per case, 300% more leads, and a 4.5x return on ad spend.

Contact

Email: hola@pulpodigital.es. The agency offers a free assessment and says it responds within 24–48 hours by WhatsApp or email. It also has Instagram and LinkedIn profiles.