Copyland

What Copyland is

Copyland is a team of professional copywriters with advertising and marketing experience that works as an outside resource for agencies. The service is aimed at firms without an in-house writer and creative departments that need additional capacity during demanding periods without expanding permanent staff or changing their processes.

Copywriting services

The team's work covers a broad range of advertising and brand writing:

• Campaign concepts
• Naming and brand territories
• Headlines and taglines
• Online and offline advertising
• Storytelling
• Website and landing-page copy
• Sales presentations and competitive pitches
• Video and audio scripts
• Verbal identity and brand voice
• Social-media content
• Special projects and activations

How it works

Copyland presents itself as a flexible team that adapts to each agency's methods and client context. Work is generally remote, and its contribution is summarized around creativity, clarity and judgment.

Team

The website introduces Balbina Arias, whose specialty is storytelling, and José Luis García, who focuses on creative ideas and concepts.

Contact

The published contact channel is hello@copyland.es.

Its role is closest to an extension of an agency's creative department: available for a complete verbal concept, a single campaign or extra writing capacity when workloads rise.