Vivir del Arte

Online training for visual artists

Vivir del Arte is an online training platform led by Francisco Torralba for visual artists who want to sell their work without relying on galleries. Its approach combines artificial intelligence, crypto art (NFTs), and marketing strategies to help artists connect directly with collectors.

Content and method

The site offers a daily email newsletter with practical guides and steps, as well as an exclusive 3.2-minute audio titled “Trevor Jones's Five Steps.” Its method highlights five ideas: create a distinctive world, build exclusivity and scarcity, tell stories that connect, offer rewards and VIP experiences, and keep surprising your audience.

About the founder

Founder Francisco Torralba says he has negotiated with more than 600 art galleries worldwide and organized more than 200 international exhibitions in cities including New York, Barcelona, Tokyo, Paris, Brussels, Luxembourg, Los Angeles, Miami, and Aizuwakamatsu. He also says he founded and ran his own gallery in Barcelona and Miami for more than 20 years. His training includes transformational coaching at Institut Gestalt in Barcelona and other disciplines; he is currently studying artificial intelligence.

Who the program is for

The training is aimed at artists who want to sell directly to collectors without gallery approval and are willing to use digital tools such as AI and NFTs. The site does not list prices or subscription details beyond free registration for the newsletter and audio.